Marketing: Going Digital or Traditional ?

The internet has revolutionized the world of marketing, expanding the reach of messaging beyond traditional print media and television, directly to the ever present smartphone in the consumer’s pocket. This extensive reach increases access to an intended audience but also increases the level of competition for attention. A well designed website with targeted content is important, but so is visibility and accessibility. Social media, e-Blasts, e-Marketing, SEO, website analytics, promotional videos are all tools driving sales, building and developing new contacts with potential customers. These tools compliment and optimize the full benefits of traditional marketing strategies such as tradeshows, both increasing traffic at events and maintaining relationships afterwards. Targeted print and television publicity and press coverage can still be important to your particular market, and web visibility can expand the reach of this type of coverage as well. Finding the right balance of traditional communications and e-marketing is essential for success.
Depending on your budget, your audience and the type of products/services you are bringing to the market, iMarket4U welcome the opportunity to help you develop a successful integrated marketing strategy.

Specialties: integrated marketing campaigns, trade show logistics, branding, website search engine optimization, analytics, corporate integration, messaging, managing corporate events, brand development, product launch, public relations, and analyst relations