Monthly Archives: September 2014

Search Engine Optimization Monitoring Tips

How Can You Monitor SEO Performance?

Search Engine Optimization is the procedure that helps a website improve its visibility on the web.  Hiring a SEO service provider can boost your web presence, but how should you monitor its effectiveness? What positive return should you be looking for?SEO  growth Large

SEO professionals use several types of tools, software and platforms to make sure your site gets optimized. They should also provide you with a monitoring report displaying their own performance.

There are several ways to determine the output of any website, and one of the most common measuring tools available is Google Analytics.  It is free, and it is powerful. Just include the google analytics coding in each page of your site, and you are good to go.  Once your google analytics account is setup, you will be able to monitor your traffic. This can help you learn more about your visitor’s behavior and measure your SEO performance. Some of the most prominent items you should be monitoring to ensure your SEO is effective are:


Traffic – There are several types of traffic such as organic, paid, referral or search. Analyzing these different traffic types will give you a fair idea about which of your efforts are most productive. For example if your SEO is done right, you should see an increase of organic traffic.


Keyword – Keywords are an important part of SEO, and monitoring them will teach you more about the performance of your website. It is important to know how much traffic you are generating through particular keywords. Look for the particular keywords you are optimizing, and see how much traffic they are bringing to your site.


Conversion rate – Conversion rate is another way of monitoring any website’s performance. For a successful business, it is necessary that your website visitors convert into customers. With the percentage of conversion, you can find out where your website stands.


Result page ranking – To monitor a website’s SEO performance, one can keep the track of its ranking on search engine result pages. Good position indicates the success of your efforts.


Appropriate keywords, good conversion rate, excellent rankings are just a few of the many aspects to measure the SEO performance of a website. Monitoring your website’s performance is an important aspect of marketing, identifying which efforts are working and which ones are not. Ultimately you want to grow the traffic quality of your website and generate qualified leads that will turn into customers. Finding a more focused direction to your marking plans and strategies through SEO will help you achieve your desired results.

Email-marketing a “Slam Dunk” not “Spam Junk”

SEO slam dunk

SEO slam dunk

Email-marketing a “Slam Dunk” not “Spam Junk”

With over 3.2 billion email addresses, email has become the preferred method of communication for consumers. It is the most cost effective solution for reaching out to new prospective clients and staying in touch with existing customers.

Some may be concerned that we are already being digitally bombarded, and that promotional emails will end up either in the junk box or deleted. An Econsultancy Study shows that 66% of marketers give email an “Excellent” rating in delivering return on investment versus social media.

For marketers, the key is to be creative and create the right targeted content so the reader will open the email. From branding to lead generation, e-marketing should be key element of every business marketing strategy.

Here are some tips to make your email marketing strategy more effective:

1-     Contacts: Make sure to capture everyone’s email  (customers, prospects)

2-     Content: Don’t just be a self-promoter, educate and offer problem solving solutions

3-     Graphic: Emails with pictures have a higher opening rate

4-     Coding: HTML emails have higher opening rate

5-     Personalize:  Include the recipient’s name

6-     Multi-Screen: Optimize your email for mobile, tablet, and desktop platforms

7-     Frequency: Don’t overdo it, once a week is plenty

8-     Pick the right day and time. Morning and mid-week work best

9-     Test: Always send a sample email to yourself first

10-   Don’t be junked: clean up your email list

11-   Don’t spam: Make sure to have an unsubscribe link in each email you send

Need more information about creating an email marketing campaign, please contact us.

Stay on the top with SEO

Why do my competitors come up at the top of the search engine and I don’t? What is Search Engine Optimization (SEO)? With over 865 million websites in 2014, it is becoming more and more difficult for businesses to stand out from the crowd. Visibility is essential when a prospective client is looking for your products and services on line. How do you get on the first page of a search engines and grab the attention of these new visitors? The answer is Search Engine Optimization, a process that improves your website presence and visibility. From improving site navigation to creating content, SEO service providers will work on your site and with other sites, creating an ecosystems of links, and targeted content for the search engines.  This SEO process will continuously register your site was various social media sites/ blogs/ search engines on a daily basis.

The following are  some key elements to consider when putting your SEO strategy in place:


Initial Search Engine visibility assessment Hire a professional to assess your current web visibility, pinpointing the strengths and weaknesses. You don’t want to start from scratch if you don’t have to.


Easy navigation and web design Set up your site navigation in accordance with search engine criteria. Easy navigation is a must to facilitate search engine identification of your site. Stay away from flash or frame design and use basic HTML links.


Research and analyze keywords It is very important to define the key terms that identify your business. As an example, a web designer would optimize his site locally for key terms like “web design Long Island” or “Long Island web design”. All the key terms that you would like to optimize will need to be analyzed by your SEO provider to make sure they are really terms searched on the web. There is no need to optimize for a term that no one is looking for.


Optimize and target your content Content is king for search engines.  Search engines do not see images or graphics. They are content driven. Make sure to optimize your content and build it around key terms you pick to focus on. Fresh content is a plus, so having a blog on the site is a great way to add fresh targeted content to a site regularly.


Be social Make sure to be active on social media. This is a great way to repurpose content and link viewers back to your site. Search engines favor sites that have connections with social media.


Registration please…. Now that your site is optimized you cannot forget to let the search engines know that you are here.  Your service provider will then index and register your site with the various search engines and directories. As search engines and algorithms are in constant change, it is necessary that your (SEO) provider optimize your site regularly.