How Can You Monitor SEO Performance?
Search Engine Optimization is the procedure that helps a website improve its visibility on the web. Hiring a SEO service provider can boost your web presence, but how should you monitor its effectiveness? What positive return should you be looking for?
SEO professionals use several types of tools, software and platforms to make sure your site gets optimized. They should also provide you with a monitoring report displaying their own performance.
There are several ways to determine the output of any website, and one of the most common measuring tools available is Google Analytics. It is free, and it is powerful. Just include the google analytics coding in each page of your site, and you are good to go. Once your google analytics account is setup, you will be able to monitor your traffic. This can help you learn more about your visitor’s behavior and measure your SEO performance. Some of the most prominent items you should be monitoring to ensure your SEO is effective are:
Traffic – There are several types of traffic such as organic, paid, referral or search. Analyzing these different traffic types will give you a fair idea about which of your efforts are most productive. For example if your SEO is done right, you should see an increase of organic traffic.
Keyword – Keywords are an important part of SEO, and monitoring them will teach you more about the performance of your website. It is important to know how much traffic you are generating through particular keywords. Look for the particular keywords you are optimizing, and see how much traffic they are bringing to your site.
Conversion rate – Conversion rate is another way of monitoring any website’s performance. For a successful business, it is necessary that your website visitors convert into customers. With the percentage of conversion, you can find out where your website stands.
Result page ranking – To monitor a website’s SEO performance, one can keep the track of its ranking on search engine result pages. Good position indicates the success of your efforts.
Appropriate keywords, good conversion rate, excellent rankings are just a few of the many aspects to measure the SEO performance of a website. Monitoring your website’s performance is an important aspect of marketing, identifying which efforts are working and which ones are not. Ultimately you want to grow the traffic quality of your website and generate qualified leads that will turn into customers. Finding a more focused direction to your marking plans and strategies through SEO will help you achieve your desired results.