Tag Archives: Search engine optimization

Stay on the top with SEO

Why do my competitors come up at the top of the search engine and I don’t? What is Search Engine Optimization (SEO)? With over 865 million websites in 2014, it is becoming more and more difficult for businesses to stand out from the crowd. Visibility is essential when a prospective client is looking for your products and services on line. How do you get on the first page of a search engines and grab the attention of these new visitors? The answer is Search Engine Optimization, a process that improves your website presence and visibility. From improving site navigation to creating content, SEO service providers will work on your site and with other sites, creating an ecosystems of links, and targeted content for the search engines.  This SEO process will continuously register your site was various social media sites/ blogs/ search engines on a daily basis.

The following are  some key elements to consider when putting your SEO strategy in place:


Initial Search Engine visibility assessment Hire a professional to assess your current web visibility, pinpointing the strengths and weaknesses. You don’t want to start from scratch if you don’t have to.


Easy navigation and web design Set up your site navigation in accordance with search engine criteria. Easy navigation is a must to facilitate search engine identification of your site. Stay away from flash or frame design and use basic HTML links.


Research and analyze keywords It is very important to define the key terms that identify your business. As an example, a web designer would optimize his site locally for key terms like “web design Long Island” or “Long Island web design”. All the key terms that you would like to optimize will need to be analyzed by your SEO provider to make sure they are really terms searched on the web. There is no need to optimize for a term that no one is looking for.


Optimize and target your content Content is king for search engines.  Search engines do not see images or graphics. They are content driven. Make sure to optimize your content and build it around key terms you pick to focus on. Fresh content is a plus, so having a blog on the site is a great way to add fresh targeted content to a site regularly.


Be social Make sure to be active on social media. This is a great way to repurpose content and link viewers back to your site. Search engines favor sites that have connections with social media.


Registration please…. Now that your site is optimized you cannot forget to let the search engines know that you are here.  Your service provider will then index and register your site with the various search engines and directories. As search engines and algorithms are in constant change, it is necessary that your (SEO) provider optimize your site regularly.